My Responsibilities: Social Media Strategy. Insight Research. Influencer Research. Campaign Concepting. Presentation Creation.

CHALLENGE

Drive brand awareness for a fashion-focused Foot Locker brand aimed at Millennial women.

Create a successful integrated campaign driven by social media.

SOLUTIONS

Our aim was to build an engaged community by creating aspirational content that spoke to our target and was rooted in the brand pillars, which are fashion and fitness. We knew that to achieve that we needed to collaborate with influencers that embody the Six:02 brand (Women’s Foot Locker). Those strategic collaborations would help increase awareness of the campaign and to grow our channels while encouraging users to share their purchases with a specific campaign hashtag.

We also proposed ways to include social media pre, during, and post in-store events to amplify the campaign and to drive traffic to the stores through contests and giveaways.