I’m Aldona — a digital storyteller, campaign strategist, and unapologetic believer in the power of a well-timed post.
For over a decade, I’ve led social and content strategy for bold, mission-driven brands — helping them grow communities, amplify voices, and turn “just another campaign” into something unforgettable.
Most recently at Girl Scouts of the USA, I helped evolve a legacy brand into a Gen Z favorite. From cookie campaigns with 49X ROAS to vertical video that actually connects, I’ve launched creator programs, built influencer infrastructure, and driven millions of engagements — all while making the internet a little more joyful, intentional, and aligned.
Multicultural and multilingual, I bring a cross-cultural lens to everything I build. It’s the not-so-secret superpower that helps me spot nuance, tell deeper stories, and avoid cookie-cutter strategy in a copy-paste world.
Whether you’re scaling a new product, refreshing a brand voice, or just trying to figure out TikTok (for real), I’m here to help you do it with heart, clarity, and strategy that sticks.