My Responsibilities: Social Media Strategy. Influencer Toolkit Development. Agency Management. Influencer Management during the Event. Paid Social Strategy and Execution.

CHALLENGE

Re-launch the iconic Pier 17, located in New York City’s downtown neighborhood – the Seaport District by aligning the brand with top content creators across Instagram. Help shift people’s perception of the area being stagnant through an epic venue launch party featuring Geronimo and her giant balloon sculpture, as well as 18 influencer partners and sponsors.

SOLUTIONS

Invite content creators to experience the new Pier 17 rooftop concert venue, bar, and deck area a few days before and on June 30 (Color Block Party). Utilize their mostly NYC-based audiences to showcase the new and breathtaking Pier 17. Create a pre-event buzz by having influencers select their Color Block Party outfit and showcase them on Instagram stories. Inspire influencers to then create 2 Instagram posts (as well as Twitter, and Facebook posts, if applicable) on their channels and document the grand entrance parade featuring Geronimo on their Instagram stories. Fans across Instagram, Facebook, and Twitter reacted with high excitement as engagements soared over 104.9K+. A total of 44 posts generated over 3.1M+ impressions across all social channels.