Role: Social Strategy • Copywriting • Listening & Community Insight

THE CHALLENGE

During Girl Scout Cookie Season, young girls at cookie booths often face unsolicited diet talk, food shame, and judgment. We saw an opportunity to turn a problematic moment into a values-led conversation.

THE STRATEGY

We crafted an Instagram carousel inspired by a real community comment — one that called out the casual, damaging remarks often directed at girls selling cookies. The post offered practical, empowering tips for responding to body shaming in real life.

THE IMPACT

Reached 44,000+ accounts with a 10.5% engagement rate

Prompted dozens of Instagram accounts and bloggers to share, comment, and repost

Featured in a national story by Today.com, helping elevate the issue beyond our own community

WHY IT MATTERED

This wasn’t just a high-performing post — it became part of a broader cultural moment. It proved that even within a legacy brand, social content can be responsive, resonant, and revolutionary.