My Responsibilities: Social Media Strategy. Content Curation. Social Campaign Ideation and Execution. Analytics and Reporting. Content Marketing, SEO.

Social Media Presence and SEO Efforts Recognized by The Marketing Tech Insights Magazine. Click Here to Learn More.

CHALLENGE

Help reach more local customers and drive traffic to three restaurant locations in Hawaii. 

SOLUTIONS

Teamed up with Hello Kitty’s creators, Sanrio to feature Gudetama, the lazy egg character from Hello Kitty, on a special menu developed solely for the Eggs 'n Things Hawaii locations. The Collaboration resulted in a 150% increase in UGC over 1 month promotion period and an increase in foot traffic across all three locations.

We donated half the proceeds from our featured menu to the victims of the earthquake that took place in Kumamoto, Japan.  

An Instagram video post by one of the employees featuring a Gudetama dance went viral and received over 5 million views. The promotion was also covered by a local TV station.  Additionally, we raised about $10,000 for the earthquake victims.