Role: Social Strategy • Campaign Development • Content Curation • SEO & Analytics

Social Media Presence and SEO Efforts Recognized by The Marketing Tech Insights Magazine. Click Here to Learn More.

THE CHALLENGE

Eggs ‘n Things, a Hawaii-based restaurant chain, needed to drive foot traffic and online engagement across three locations — without traditional advertising. The goal: create a buzzworthy social experience that would get locals in the door and generate attention across channels.

THE STRATEGY

Partnered with Sanrio (creators of Hello Kitty) to co-create a limited-time Gudetama-themed menu exclusive to Eggs ‘n Things

Developed and executed a social campaign that blended cute culture, food photography, and dance trends

Curated user-generated content, activated employees as micro-creators, and amplified across Instagram

Directed SEO-enhanced blog and content marketing efforts, earning industry recognition and improved web visibility

Aligned campaign with a cause: donated 50% of proceeds to victims of the Kumamoto earthquake in Japan

THE RESULTS

150% increase in user-generated content over 4 weeks

Over 5M video views on a viral dance post created by a restaurant team member

Significant increase in foot traffic across all three locations

Campaign covered by local news outlets and recognized in Marketing Tech Insights Magazine

Raised $10,000+ for earthquake relief

WHY IT MATTERED

This wasn’t just cute food content — it was proof that even small chains can spark global-level engagement when strategy, creativity, and culture collide. And yes, a lazy egg helped do it.